Monday, 9 November 2009

Radio Station Research

Internet radio


Internet Radio is an audio broadcasting service transmitted via the Internet. . It involves a streaming which is a continous "stream" of audio which listeners have no control over. In 1993, Carl Malamud launched Internet Talk Radio which was the "first computer-radio talk show, each week interviewing a computer expert. In 1995, listeners could only listen to Internet Talk Radio as audio files which could be downloaded individually. In 1995, Progressive Networks released RealAudio as a free download. Time magazine said that RealAudio took "advantage of the latest advances in digital compression" and delivered "AM radio-quality sound in so-called real time."Eventually, companies such as Nullsoft and Microsoft released streaming audio players as free downloads. As the software audio players became available, many web based radio shows were created by a variety of comapanies. In March 1996, Virgin Radio - London, became the first European radio station to broadcast its full program live on the internet. It broadcast its FM signal, live from the source, simultaneously on the internet 24 hours a day.


Internet Radio Statistics


Headland Media


Headland Media provide instore audio for retail outlets such as ASDA, Dunelm Mill, Moto, Carpet Right, Harry Ramsden, Costcutter and Topps Tiles.Instore Radio, communicates directly and in real time to all store colleagues and customers. Instore audio brings offers and products to life through features, idents and jingles. News, weather, sport, dedications and competitions help to inform customers of what is going on instore and out as well as entertaining them as they shop. The instore radio can also be used for staff bulletins, business updates, staff training and praising colleagues during out of store opening hours. Companies can choose the music that is played instore to ensure colleagues are motivated and cutsomers are relaxed and happy. Headland Media provide a wide range of music from the 60's right up to in chart singles, and they provide Music Consultants to ensure the right choice is made.


Headland Media’s In-store audio services can include the following promotional messaging


Traditional spot promotional messages
Product Features
Supplier Interviews
DJ-read promotion
Text-to-win & product giveaways
Vox Pop Customer Endorsement
Triggered advertising (e.g. Temperature Controlled)
Live Content Sponsorship (e.g. News)
Charity support

Radio Station: Radio 1
Presenter: Annie Mac
Show Name: Annie Mac ‘s Mash Up (Friday night show)
Time Of Show: 19:00 - 21:00
Show Duration: 2 Hours
Contents/ Codes and Conventions:
Party Tunes, club music, informal, “official start to the weekend”, Interacts with listeners via phone/text messages they send in; shout outs, what they are up to etc, gets people psyched whilst they get ready to go out. Talks about new artists/ Dj’s to check out. Talking about clubbing. At The end of her show she says whats coming up and what the Dj’s are called and plays clip of them. “Music is the answer”

Radio Station: Radio 1
Presenter: Chris Moyles
Show Name: The Chris Moyles Show (breakfast show)
Time Of Show: 6:30-10:00
Show Duration: 3.5 hours
Contents/ Codes and Conventions:
Informal chat, News, Competitions and votes getting listeners involved, shout outs, popular music, news,
“the chris moyles show international radio one” informal chat, jokey feel,

Radio Station: Radio 5 Live
Presenters: Phil Williams and Anita Anand
Time of Show: 16:00-19:00
Show Duration: 3 hours
Contents/ Codes and Conventions:The latest news, sport and travel updates. A number of show promos and things that are coming up are also advertised within this show.

Radio Station: BBC Radio Suffolk
Presenters: The sports team
Time of Show: 14:00-18:00S
how Duration: 4 hours
Contents/ Codes and Conventions:Local sports coverage, with full match commentry of Ipswich Fc Vs Reading Fc, and then has National and local sport round-up from 1700-1800. Including a phone in and has only 4 songs at the maximum.


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